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but I am annoyed at people who treat it as a joke, who constantly take sledge-hammers to it. The pair had diametrically opposed approaches to editing Vogue: Daves famously declared, 'I respect fashion. The Daves era of Vogue came to an end in 1962, when Diana Vreeland joined the magazine (first as associate editor, and then, following Daves's departure in December 1962, as editor-in-chief). While fashion coverage remained a priority, Daves also elevated the written content of American Vogue, particularly championing more robust arts and literature features. Tuite has noted, 'Daves led a quiet charge for excellence during one of the most challenging, transformative, and rich decades in the magazine's history.' Daves believed that 'taste is something that can be taught and learned', and she edited Vogue with the conviction that it should be 'a vehicle to educate public taste'. In the 1950s, the decade known as the magazine's 'powerful years', Jessica Daves became editor-in-chief. He has been credited with turning Vogue into a 'successful business' and the 'women's magazine we recognize today', having substantially increased sales volumes until his death in 1942. Nast was responsible for introducing color printing and the 'two-page spread'. Laird Borrelli notes that Vogue led the decline of fashion illustration in the late 1930s, when it began to replace its illustrated covers, by artists such as Dagmar Freuchen, with photographic images. The photograph was taken by photographer Edward Jean Steichen and portrayed a woman swimmer holding a beach ball in the air. In July 1932, American Vogue placed its first color photograph on the cover of the magazine. During this time, noted critic and former Vanity Fair editor Frank Crowninshield served as its editor, having been moved over from Vanity Fair by publisher Condé Nast. The magazine's number of subscriptions surged during the Great Depression, and again during World War II. The decision to print in England proved successful, causing Nast to release the first issue of French Vogue in 1920. According to Condé Nast Russia, when the First World War made deliveries in the Old World impossible, printing began in England. It continued to target an upscale audience and expanded into the coverage of weddings. The magazine's number of publications and profit increased dramatically under Nast's management. Nast changed it to a women's magazine, and started Vogue editions overseas in the 1910s.

Growth was slow during this initial period.Ĭondé Montrose Nast purchased Vogue in 1909, three years after Turnure's death, and he gradually grew the publication. The magazine at this time was primarily concerned with fashion, with coverage of sports and social affairs included for its male readership. From its inception the magazine targeted the new New York upper class, 'recounting their habits, their leisure activities, their social gatherings, the places they frequented, and the clothing they wore.and everyone who wanted to look like them and enter their exclusive circle'. Turnure's intention was to create a publication that celebrated the 'ceremonial side of life' one that 'attracts the sage as well as debutante, men of affairs, as well as the belle'. The first issue was published with a cover price of 10 cents (equivalent to $3.02 in 2021). Vogue Decem1892–1905: Early years Īrthur Baldwin Turnure, an American businessman, founded Vogue as a weekly newspaper based in New York City, sponsored by Kristoffer Wright, with its first issue on December 17, 1892. As of today, there are 26 international editions. The British Vogue, launched in 1916, was the first international edition, while the Italian version Vogue Italia has been called the top fashion magazine in the world. The largest issue published by Vogue magazine was the September 2012 edition, containing 900 pages. Since its founding, Vogue has featured numerous actors, musicians, models, athletes, and other prominent celebrities.

Based at One World Trade Center in the Financial District of Lower Manhattan, Vogue began as a weekly newspaper in 1892 before becoming a monthly magazine years later. Vogue is an American monthly fashion and lifestyle magazine that covers many topics, including haute couture fashion, beauty, culture, living, and runway. For any other use, see Vogue (disambiguation).

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